For over 40 years, VersiFoam® has solidified its position as an industry leader in commercial and residential spray foam kit systems. Much like the rest of the world, the spray foam industry is undergoing big changes—most notably in regard to environmental regulations. An opportunity to lead by example, VersiFoam® has risen to the occasion by creating new HFO product formulations, improving the U-Control gun used for foam dispensing, and updating brand materials to support these new business initiatives.
Our New Look
VersiFoam® is one of the most popular spray foam insulations among professional contractors and installers. With this in mind, the updated brand materials had to pay homage to VersiFoam®’s heritage while modernizing the logo and packaging to complement the new and updated products.
In the new logo, the essence of the original remains, with its rounded lines and cloud-like shape reminiscent of the spray foam itself. The retro, yet modern, packaging proudly displays that our spray foam is made in the United States. There’s also no longer a hyphen in the VersiFoam® name, bringing every part of the company closer together.
Throughout the logo and packaging, the same color palette has been preserved—varying shades of red, white, and blue—but the new hues represent a more elevated version. The red stands out against the gentle blue backdrop, much like how our patented U-Control gun sets itself apart from every other spray foam dispensing gun on the market.
Our New and Improved Products
In early 2021, new regulations were put into effect to phase out hydrofluorocarbons (HFCs) previously found in spray foam. As such, VersiFoam® developed a new product line free of HFCs in accordance with the state phasedown. The new formula uses a hydrofluoroolefin (HFO) blowing agent—the future of the spray foam industry.
VersiFoam® also made improvements to the aforementioned U-Control gun, which comes with every one of our spray foam systems. The black nozzle has been lengthened for increased spray accuracy, and the internal elements have been updated to allow for better spray foam distribution and consumption.
Our Green Initiatives for 2024
Offering our customers an eco-friendly spray foam insulation option that meets all necessary state regulations is important to us. VersiFoam®’s new HFO formula offers a significantly lower global warming potential (GWP) and contains 0 lb/gal of VOCs, all while retaining an R-value of 6 per inch. Moreover, it improves air quality by eliminating all toxins, bacteria, and mold, as well as increases energy efficiency with its unique SPF insulation technology.
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